LG Shakes Up Its Struggling Mobile Division With New Top Executives


If you’ve stopped taking note of LG in the closing couple of years, you’ll analyze everything you need to know from the first paragraph of its trendy press release that highlights a “sweeping realignment to better deal with the demanding situations beforehand.” The company’s in a hard spot. It makes appropriate and modern telephones, however simply can’t appear to make a dent in a crowded mobile industry.


So the Korean cellphone maker is doing what any struggling hardware agency could — shaking up its leadership. The aforementioned sweeping realignment includes the appointment of a new CEO of cell — Hwang Jeong-hwan, who has been operating inside the agency’s R&D department for some of years, having labored on LG’s earliest smartphones. The organization’s also getting a brand new CTO, Park Il-pyung, who served in that position at Harman and extra recently worked as the top of LG’s Software Center.

But the agency has found out that selling product people isn’t enough. LG’s also converting things up on the communications side, promoting its VP of equipment advertising to move of its Global Marketing Center. After all, there does appear to be a main discount on that aspect, given the first-rate of smartphones LG is generating, without much inside the manner of effects.

As we noted just closing month, the organization has best published a single worthwhile zone within the beyond two years. Over the summer time, it admitted that its G6 flagship wasn’t promoting as properly as it had was hoping/expected. The employer chalked the “hard” financial quarter as much as “weaker than anticipated top class smartphone sales and increase in component fees.” There’s that pesky “difficult” word once more.

LG wishes to find a way to rebrand itself so one can help the agency stand out in a field dominated with the aid of the likes of Samsung and Apple — similar struggles that have confronted fellow 2d rung Android manufacturers like HTC. The information also locate the organisation establishing a brand new B2B department, to assist extend matters beyond the consumer side.

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